Another sign we are winning

Joie de vivre, Yay!, theory March 29th, 2010

I saw today that CNN.com has as one its main stories . . . the Los Angeles Tweed ride! Granted, it’s an “ireport,” which is where they highlight a story written by a member of the public, but still.

Popular culture is showing increasing reception to stories about how riding a bike is fun. I think this is so important for our message — riding a bike is not work, it’s fun.

As my friend M used to say, “Get out of your car and get off on your bike.”

–Erik Ryberg

3 Responses to “Another sign we are winning”

  1. Leo Says:

    Re your friend’s quote, which I like, I’d settle for this one: “Have an out-of-car experience.”

  2. Lauren Says:

    tune up, hop on, ride out.

  3. Lauren Says:

    E did I tell you I went on a tweed ride here in Chicago? The outfits and bikes were fantastic, but the drinking was exhausting.

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