From the Maybe There Is Hope After All department comes this from an article in today’s New York Times:
In 2008, 46.3 percent of potential drivers 19 years old and younger had drivers’ licenses, compared with 64.4 percent in 1998, according to the Federal Highway Administration, and drivers ages 21 to 30 drove 12 percent fewer miles in 2009 than they did in 1995.
Forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car, according to the research firm Gartner.
Of course, the article is really about some hipster MTV sellout cashing in his soul by teaching GM how to market cars to millennials, but the background data is still promising.
Here’s hoping the new marketing ploy proves a total disaster and the excessive throw-pillows and faux-graffiti strewn walls in the new showrooms will not fool young car-curious consumers into thinking driving is better than the Internet.