I think people forget how fun riding a bike truly is and that when you ride your bike you gain a true sense of freedom that people are seeking when they get in their cars.

I’m keep thinking back to this New Belgium commercial:
http://www.youtube.com/watch?v=h84Fue5S9wM Iy just makes riding a bike look like fun.

Infrastructure, for the most part, is only really good for the people already riding a bike. Getting people in the saddle is the hard part.